I found a very interesting article that was published in the Journal of Business Ethics last year titled “Employer’s use of social networking sites: A socially irresponsible practice.” The authors start by pointing out that employers have always been able to conduct background checks on potential employees, but the cost involved forced employers only to use them for serious candidates for jobs that necessitated background information. As social media entered our lives, the cost of background checks diminished, making it easy to conduct them online without applicants’ knowledge.

“In this article, we argue that, even though employers may have a legal right to use social networking sites in this way and future employees expect them to do so, it is wrong for employers to do this unless the information obtained in this manner is essential to the job.”

The article gives many examples of individuals experiencing the brunt of these types of checks:

  • Applicants having their job offers rescinded, noting the experience of a law student who’s firm found out the student was affiliated with a website that had negative statements about female law students, even though the student had not posted any offensive remarks.
  • A university swim team member being kicked off the team after posting negative comments about the coach on Facebook.
  • A flight attendant losing her job for posting a picture of herself in uniform.
  • A CNN producer being fired for blogging offwork, even though he didn’t identify himself as a CNN employee.

The authors surveyed human resources personal as a part of their research, and found that 43% used social networks to gain information about job applicants, but only 21% had ever received any training in how to do so, and only 5% had a policy in place governing the practice:

“The current practice of employers conducting online character checks…is harmful to society because it allows employers to be undetectable voyeurs to very personal information and make employment decisions based on that information. The acceptance of this practice would have a chilling effect and permanently render a promising communication medium inferior and dangerous for people to use…The current practice of unfettered checks further destroys a line between what is appropriate for the work realm and what should exist in one’s private realm. The current practice attacks a natural right of humans to have a personal space.”

Finally, the authors argue that if the background checks must continue, there should be guidelines, including the following:

  • Do not conduct a check unless the information is job related and the employer can justify a legitimate reason in court
  • Provide fair notice to the employee prior to the background check
  • Make sure the information obtained is accurate, complete and relevant
  • Keep promises of confidentiality
  • Restrict in-house access to information to those with legitimate interest in information
  • Discard outdated information
  • Avoid intrusive data collected

What do you think? Are these types of background checks socially irresponsible? Leave a comment!

Reference

Clark, L. A., & Roberts, S. J. (2010). Employer’s use of social networking sites: A socially irresponsible practice. Journal of Business Ethics, 95(4), 507-507-525. doi:10.1007/s10551-010-0436-y

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One of the most frustrating aspects of focusing my research on anything social media related is that people don’t seem to understand the difference between personal use of social media and professional use of it. For instance, I’m attempting to outline a research question regarding if PROFESSIONAL use of social media has an impact on job performance. I show it to a faculty member for feedback and he says “well, when I go on Facebook, I just waste time so it can only hurt performance.” I spend the next fifteen minutes trying to explain to him that he’s not using it professionally…he’s using it personally. But he does’t get it and eventually gives up.

And this is roughly the same reaction I’ve had from every faculty member I’ve shown it to. They literally cannot comprehend that not everyone uses it just to screw around and chat with friends and family.

There are a few ironies here. First, the term “social networking” has actually been used in scholarly research for decades, and has actually been linked to improved job performance. The difference? They weren’t using the term in reference to Facebook and Twitter. They were using it to refer to social connections, and how individuals used those connections to help them mine information and resources to do their job better. They just didn’t do it online. I propose doing the EXACT SAME STUDY, but studying online social networking instead of offline….and I get a blank stare, followed by “people just waste time on social networks.”

What’s doubly ironic about this is that I’m doing my Ph.D. at an online school! This school has taken what was traditionally an in person only activity — completing a doctoral program — and put it online. And they did this back in the day when the Internet was only good for watching porn. And now they don’t seem to get that an online medium may actually be useful for facilitating something that was traditionally done offline instead of just screwing around.

I just don’t know how to get around this other than changing the name entirely to “online professional networking” or something like that. Do you have any ideas?

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